Moreland Active Women and Girls Strategy

In 2009, Moreland City Council began research and consultation to identify the key challenges in the provision of sport, leisure and active recreation for women and girls within the municipality. The review identified several issues:

  • serious lack of female competition and teams
  • only 8 per cent of participants accessing council’s sports grounds were female
  • lack of development pathways for girls in sport
  • significant ‘drop out’ rate of female participants between the ages of 14-17 years
  • lack of social competitions without commitments
  • barriers for females included lack of time and cost of activities.

To address the inequity, council introduced a Sports Ground and Pavilion Allocation Policy. The policy requested clubs to be inclusive of women, juniors, people with a disability and people from culturally diverse communities, or risk losing allocation of a ground to a club who is being inclusive. Moreland is the first council in Victoria to prioritise the allocation and use of sporting grounds and pavilions to clubs which demonstrate inclusiveness of women and girls. Read the full Policy here.

Recruiting females to your club - start here!

Does your club only cater for 50% of the population? Learn more about recruiting females to your club by sharing the following with your committee:

1. Download the Starting A Female Team Flowchart

2. Download the Finding a Female Coordinator Tip Sheet

3. Download the Encouraging Female Participation Checklist 2018

4. Download the This Girl Can Fact Sheet 

Things to be aware of 


Population data 


Female Leaders

Recruiting female leaders


Supporting female participation through life stages